Dookielicious was created and taken care by a couple of lovebirds in 2007, that have been teaching it to be a friendly brand.
We see our collections as little Crumbs of a delicious cake,
we only produce small quantities and limited editions of very special items.
Not something you buy today and throw away next season, but something that will age with you full of meaning
and stories to tell. More than recycling, we think the big solution for over-production is to keep.
Do we really need to buy and buy more in order to feel happy? In order to be better people? We don’t think so.
And with it we’re not saying “don’t buy anything“, no, we just believe in a conscious consumption.
Buy less but with more attention, invest in items with meaning for you.
We want our clothes to become part of your life, sharing your story.
We believe in unicorns and emotional design, we want you to believe it too and fall in love with our crumbs.
We want to dress not only your body but also your soul.